Granite State Concrete had run ads before, but had no visibility into what was actually working. Leads came in through five different channels with no central tracking.
Running on TMOS
- Consolidated lead tracking across Meta, Google, and the website, unified in the agency's dashboard
- A TMOS CRM workflow the agency set up so every lead got a same-day follow-up
- Monthly KPI reporting on cost per lead and cost per booked estimate, shared with Granite State Concrete through their client portal
The result
For the first time, ownership could see exactly which campaigns were producing profitable jobs — and which to cut.