11 builds so far, and no two the same.
Each one leads on something different — an estimator, a before-and-after slider, published flat rates, a permit timeline, service intervals scored on engine hours, a storm-claim triage, a cladding ranking for this coast, a job list that prices one visit against eleven call-outs. The point isn't the template, and it isn't the trade. It's that the thing a business actually competes on gets built for it. If your trade isn't on this page, that means nobody has asked yet — not that it doesn't fit.
These are concept builds, not client engagements. Every one carries its own demo banner saying the company isn't real, the contact details are placeholders and the photography is stock — click any of them and you'll see it.
What this costsEvery one, and what it leads on.
Open any of them — the estimators run, the sliders drag, and none of them ask for your email first.
Fister Landscapes
Tick a paver patio at 400 sq ft and it returns $6,400–$9,200, itemised, in about a second — before asking for an email. In its own words: built from real installed rates, “not a lead-capture gate”.
A demo, not a client — hosted on a preview URL.
Harbor & Oak Build Co.
A drag-the-handle before-and-after, because renovation work is the one trade where the photo is the argument. There's an estimator too — 19 questions to a $65,000–$125,000 range.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Cooper River Heating & Air
“Somebody has quoted you. Now what?” Repair-or-replace as arithmetic instead of a recommendation, showing the whole calculation — and saying which parts are only rules of thumb, so you can decide how much to trust it.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Bohicket Marine Construction
“The permit takes longer than the dock.” Seven stages, only one of which is building, and each one says where it tends to stall — including that some lots will not support a dock at all, which they would rather tell you on day one than take a survey fee for.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Lowcountry Stucco Co.
Stucco prices nothing like landscaping — wall area, storeys, what comes off first, whether the substrate is sound. Same module, different maths: 2,400 sq ft returns $26,400–$42,000.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Wade Coker Plumbing
No estimator on this one — the flat rates are simply published, because a one-man shop competes on being straight rather than on scale. There's also an emergency section telling you the four things to do about a burst pipe before you call anybody, him included.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Brightwork Marine Detailing
Every detailer has the same argument three times a week: the customer asks for a wax when the hull needs compounding. Four grades off a thumb-wipe test, each returning the process, the time and a guide price per foot — settled before the phone rings.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Shoalwater Marine Service
Boat owners get told to service “annually”, then argue with the invoice. Engine type and hours in, eighteen intervals back marked overdue, due now, coming up or not yet — scored on whichever of hours or months is worse.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Legare Roofing Co.
“Storm damage, or twenty years?” Four questions in the order an adjuster asks them, and it tells you when the answer is no — roughly half of storm inspections end as wear, and a denied claim follows you to renewal. There's a leak finder too, for the people who just want it fixed.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Wappoo Exterior Co.
“Water gets in where two trades meet.” Five questions about the house — exposure, wind, shade, what it's built of, who has to approve it — rank five claddings for this coast, with installed prices and the service life each one actually gets here rather than the number on the wrapper.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
Ashby Home Repair
“Make a list. I'll come once.” Fifty-eight jobs, each with its real time — tick what you've got and it prices the visit against what the same jobs cost as separate call-outs. Beside it, a searchable list of what he will and won't do: twelve refusals, each naming the trade to call instead.
A concept, not a client — the site carries its own demo banner, and the photography is stock.
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