Your website is written by someone who knows the trade. It's read by someone who doesn't.
That gap is invisible from your side of it. You have said these words ten thousand times. The person deciding whether to call you has never heard them.
…install ice-and-water shield to the eaves, then synthetic underlayment, counter-flash the chimney cricket and step-flash the sidewall before dry-in and ridge vent…
Oh — that.
Every word in the first box is true, and a roofer would nod along to all of it. None of it tells a homeowner what they are buying. Thirty seconds of animation does, and it does it without anyone having to admit they did not follow.
We call it idiot-proofing. Not because your customer is one — because the writing is.
This is the real thing, not a picture of it.
Every trade we build for has a channel. Press the buttons — the whole set is drawn, so it weighs nothing, loads anywhere and never needs a film crew.
Yours would sit on your site the same way, with your trade, your jobs and your town in it.
Show the work instead of describing it.
Some people read. More people look.
A homeowner comparing three quotes on a phone in their kitchen is not reading your process page twice. They are looking for the one they understand.
Drawn for your trade, not a stock library
Your trade, your crew, your kind of jobs, your town. A roofer's animation is not a plumber's with the colours changed.
Built into the site, not bolted on
It ships with the website we build, host and run for you. Nothing to embed, nothing to keep paying a third party for.
It comes with the website.
This is part of what we build, not a separate product with its own invoice. If we're building your site, this is one of the things that goes in it.